For Contractors Doing $1.5M+
Word of mouth built your business. It can't scale it.
The Carpenter Lead Engine turns your marketing into a machine you can actually see inside — dollars in, tracked leads and booked jobs out, every step on a live dashboard. No rankings reports. No ‘it takes time.’ No voodoo.
You didn't fail at marketing. Marketing failed to show its work.
The referral ceiling.
Referrals are the best leads you'll ever get — and the least controllable. You can't schedule one, can't scale one, and can't make the phone ring with one in February. If your growth depends on who your last customer talks to, you don't have a growth plan. You have a hope.
The $2K/month mystery retainer.
You've probably lived this one: an agency sold you SEO, social posts, maybe some ads. Every month, a report full of impressions, rankings, and ‘engagement.’ Every month, the same answer about the leads: soon. You weren't wrong to fire them. You were wrong to be asked to trust something you couldn't see into.
The rollercoaster.
Buried in July. Quiet in January. Hiring and layoff decisions made on gut feel because demand has never been something you could turn up or down. Feast-famine isn't a seasonality problem — it's what happens when you have no lever on demand.
What if marketing worked like the rest of your business?
You know your cost per square. Your margin per job. What a crew-day costs you. Everything in your operation is measured — except the thing that's supposed to bring the work in. The Lead Engine fixes that. It's not a service you buy on faith. It's a system we install, and it reports its own math: what went in, what came out, and what every lead cost — down to the dollar, updated live. We don't ask you to trust us. We ask you to look at the dashboard.
Dollars in. Jobs out.
One machine. Six parts. Zero mystery.
- 1
A site built to convert
Fast, click-to-call, built for a homeowner on a phone with a problem. Not a brochure.
- 2
The tracking spine
Every call, form, and click tracked from first ad to signed contract. Installed before we spend a dollar. This is the part every agency skips — it's why they can't show you the math.
- 3
Paid traffic that finds buyers
Google, Local Services, and Meta ads aimed at people searching for your work in your zips — not “brand awareness.”
- 4
Speed-to-lead
Missed-call textback and instant follow-up. Most contractors lose a third of their lead value to slow response. The Engine answers in seconds.
- 5
AI monitoring, human decisions
Software watches your campaigns every day for spend spikes, broken tracking, and rising costs. A person (me) makes the calls.
- 6
The live dashboard
Leads, cost per lead, booked jobs, return on spend. The same screen I look at. Yours, 24/7.
The Engine, with the receipts.
Greenlee Roofing
Residential roofing
Dollars in → 127 qualified leads in 90 days at $47 each → 6.2x return on ad spend. Every lead tracked from the first click to the estimate on the calendar.
Double Diamond Fabrication
Metal fabrication
Ad return lifted from 2.8x to over 6x, revenue doubled in 90 days, and automation handed each salesperson 12 hours a week back. Same engine, heavier equipment.
These aren't projections. They're dashboards from real clients — and yours will be just as visible, whichever direction the numbers go. That's the deal.
You see everything we see. Live.
Every Carpenter client gets a dashboard: leads this month, cost per lead, where every lead came from, month-over-month trend. Not a PDF that arrives when the news is good — a live screen, updated continuously, that you can open at 6am from the truck. When the numbers are good, you'll know exactly why. If something breaks, you'll see it the same day I do — along with what I'm doing about it. An agency that controls what you see controls what you believe. I'd rather show you the math.
From audit to engine in weeks — with honest expectations.
The Audit (free).
I tear down your current marketing — ads, site, tracking, follow-up — and show you exactly where leads and dollars are leaking. You get the findings in writing whether we work together or not.
The Install.
Tracking spine first, always. Then the site work, the campaigns, the speed-to-lead automation. You watch it come online on your dashboard.
The Engine runs.
First tracked leads typically inside 30 days. Cost per lead stabilizes as the campaigns learn — usually weeks 6–8. From there it's optimization: same dollars in, more jobs out.
The Engine isn't for everyone. That's on purpose.
I run a deliberately small roster — a handful of clients, not a hundred — so every account gets the owner, not an account coordinator. It's a fit if:
- You're a trades contractor doing $1.5M+ (roofing, HVAC, plumbing, electrical, concrete, excavation, and the like)
- Your average job is worth enough that a tracked lead matters
- You want to see the numbers — good and bad
- Someone answers the phone when it rings
If you're pre-$1.5M or you want marketing you never have to look at, I'm genuinely not your guy — and I'll tell you that on the audit call for free.
Built by one guy who's done every part of it.
I'm Jackson Carpenter. I've spent a decade in this — behind the camera, inside the ad accounts, and in the code. I build the sites, run the ads, wire the tracking, and answer the phone myself, from Sisters, Oregon. No account managers, no handoffs, no junior media buyer learning on your budget. The person who sold you the Engine is the person running it.
Frequently Asked Questions
I already tried an agency and got burned. Why is this different?
Because you'll never have to take my word for anything. The tracking spine goes in before a dollar of ad spend, and your dashboard shows every lead and every cost from day one. The agencies that burned you couldn't show you that math — mostly because it didn't exist.
How fast will I see leads?
First tracked leads typically inside 30 days of campaigns going live. Cost per lead stabilizes around weeks 6–8 as the campaigns learn. I'll never promise a specific number before the audit — anyone who does is guessing with your money.
What does it cost?
Most Engine installs run in the range of a full website-and-system build, with ongoing management from around $3,500/month plus your ad spend. Exact scope comes out of the audit — and because every dollar is tracked, you'll always know precisely what the spend is returning.
Do I have to sign a long contract?
No. No contracts, ever. Most of my clients have been with me for five-plus years — not because paper made them stay, but because the dashboard keeps earning it every month. The day the math stops working for you, you can walk. That's the point of building something you can see into.
What do you need from me?
Access, photos of your work, and someone who picks up the phone when leads call. The Engine handles the rest.
Do you work outside Oregon?
Yes — the Engine runs anywhere in the country. I'm in Sisters, Oregon; my clients are wherever the work is.
Stop hoping. Start measuring.
The audit is free, the findings are yours in writing either way, and the worst case is you learn exactly where your marketing is leaking money.
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