Inside the Lead Engine.
Every part of the machine, what it does, and what you'll see on your dashboard while it runs. Dollars in. Jobs out.
A site built to convert
Fast, click-to-call, built for a homeowner on a phone with a problem. Not a brochure.
We build (or rebuild) the pages a buyer actually lands on: fast, mobile-first, click-to-call, with the phone number and form where a homeowner's thumb already is. Every claim is backed by your real work and real reviews — no stock handshakes, no ten-field forms. The site has one job: turn a stranger with a problem into a tracked lead. Every element on the page earns its place against that job or it comes off.
What you'll see: Which pages turn visitors into leads, and which ones leak them.
The tracking spine
Every call, form, and click tracked from first ad to signed contract. Installed before we spend a dollar. This is the part every agency skips — it's why they can't show you the math.
Before we spend a dollar, we wire the plumbing: call tracking, form tracking, and click IDs stitched together so a booked job can be traced back to the exact ad and keyword that produced it. Server-side where it counts, so ad blockers and browser changes don't blind you. This is the unglamorous part most agencies skip — and skipping it is exactly why they can only report rankings instead of revenue.
What you'll see: Every lead labeled with the exact ad, keyword, and dollar that produced it.
Paid traffic that finds buyers
Google, Local Services, and Meta ads aimed at people searching for your work in your zips — not “brand awareness.”
We run Google Search, Local Services Ads, and Meta aimed at people actively looking for your work in the zip codes you actually serve. Budget goes to the searches that book jobs, not to reach or impressions. Negative keywords cut the tire-kickers. As the tracking spine feeds back which clicks became contracts, the campaigns get pointed harder at what's working and pulled off what isn't.
What you'll see: Spend, clicks, and cost per lead by campaign — updated daily.
Speed-to-lead
Missed-call textback and instant follow-up. Most contractors lose a third of their lead value to slow response. The Engine answers in seconds.
A lead that waits is a lead you lose. We install missed-call textback and instant follow-up, so the moment someone calls or submits a form they get a response — automatically, in seconds, day or night. Most contractors bleed a third of their lead value to slow callbacks. This closes that gap without adding a person to your payroll or a task to your day.
What you'll see: Response time on every lead, and how many were answered instantly.
AI monitoring, human decisions
Software watches your campaigns every day for spend spikes, broken tracking, and rising costs. A person (me) makes the calls.
Software watches the account every day — flagging spend spikes, broken tracking, rising cost per lead, and campaigns drifting off target — so problems surface in hours, not at the end of a month. But nothing gets changed by a bot guessing with your money. The alerts come to me, and I make the calls. Machines for the watching, a human for the judgment.
What you'll see: Alerts when something breaks or costs climb — and what was done about it.
The live dashboard
Leads, cost per lead, booked jobs, return on spend. The same screen I look at. Yours, 24/7.
Everything above reports into one screen: leads this month, cost per lead, where each lead came from, booked jobs, and return on spend, trended month over month. It's the same dashboard I open to run your account — not a cleaned-up PDF sent when the news is good. You can check it at 6am from the truck. When the numbers move, you see it the same time I do.
What you'll see: Your whole engine on one screen — leads, cost, and return, live 24/7.
The first 90 days, honestly.
Days 1–14
Audit findings delivered in writing. The tracking spine goes in first — call tracking, form tracking, click IDs — and the site and landing-page work begins. Nothing is guessed; we build the instruments before we spend.
Days 15–45
Campaigns go live. The first tracked leads start coming in, each labeled with the ad and keyword that produced it. Your dashboard starts populating — leads, cost per lead, source — so you can watch the machine come online.
Days 45–90
Cost per lead stabilizes as the campaigns learn — usually weeks 6–8. We settle into an optimization cadence, and scaling decisions get made off real numbers on the dashboard: same dollars in, more jobs out.
The Engine isn't for everyone. That's on purpose.
I run a deliberately small roster — a handful of clients, not a hundred — so every account gets the owner, not an account coordinator. It's a fit if:
- You're a trades contractor doing $1.5M+ (roofing, HVAC, plumbing, electrical, concrete, excavation, and the like)
- Your average job is worth enough that a tracked lead matters
- You want to see the numbers — good and bad
- Someone answers the phone when it rings
If you're pre-$1.5M or you want marketing you never have to look at, I'm genuinely not your guy — and I'll tell you that on the audit call for free.
Stop hoping. Start measuring.
The audit is free, the findings are yours in writing either way, and the worst case is you learn exactly where your marketing is leaking money.
Get Your Free Lead Engine AuditPrefer to start smaller? Take the 3-minute Lead Engine Scorecard →