Marketing Insights
Notes on websites, creative, advertising, and measurement for manufacturers and trades.
September 30, 20262 min read
Greenlee Roofing: Advertising, Landing Pages, and Measured Results
A look at the connected approach behind 127 qualified leads in 90 days for Greenlee Roofing.
September 30, 20263 min read
Connecting Roofing Advertising With the Customer Journey
How service information, landing pages, and lead tracking work together in a roofing advertising program.
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Planning Your Marketing Investment
How to separate agency fees, advertising spend, and project costs when planning an ongoing marketing partnership.
September 30, 20263 min read
Planning Marketing Around How Your Customers Buy
A practical framework for connecting websites, educational content, and advertising for manufacturers.
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