Greenlee Roofing: Advertising, Landing Pages, and Measured Results
The Greenlee Roofing engagement brought Google Ads, landing pages, and conversion tracking together around residential roofing inquiries.
The Work
Campaigns were organized around relevant roofing services and the areas the business serves. Landing pages connected those searches with service information and a clear way to request an estimate.
Call and form tracking provided a way to review lead volume, acquisition cost, and advertising return.
The Reported Results
- 127 qualified leads in 90 days
- $47 cost per lead
- 6.2x return on ad spend
These are results from the Greenlee Roofing engagement, rather than targets promised for every account.
The Approach
Advertising, website experience, and measurement inform one another. A campaign brings people to the site; the page helps them understand the service; inquiry and sales feedback help determine what to improve.
That connection is central to our work with both trades businesses and manufacturers.
About the Author
Jackson Carpenter is a marketing strategist and the founder of Carpenter Digital, a marketing agency built for manufacturers and trades businesses. With a decade of production experience and deep expertise in blue-collar industries, Jackson helps companies turn marketing spend into measurable revenue growth.
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