Planning Your Marketing Investment

A marketing budget is easier to evaluate when the scope is clear. Start with your priorities, the work required, and how you will assess progress.

Separate the Main Costs

Ongoing services: strategy, campaign management, agreed content or website updates, reporting, and review. The combination depends on the engagement.

Advertising spend: the budget paid to advertising platforms. This is separate from agency management fees.

Project work: a website build, larger production, or custom software project may need its own scope and budget.

Establish Priorities Before Deliverables

Discuss your products or services, target customers, sales capacity, and current marketing. Identify what needs to be built and what needs ongoing management.

A company with an established website and content library may need a different plan from one preparing a new product launch.

Understand the Working Agreement

Before starting, agree the deliverables, responsibilities, review process, reporting, and costs. Be clear about what is included each month and how additional work is approved.

Working With Carpenter Digital

Ongoing marketing partnerships start at $3,500 per month, with scope tailored to business priorities. Advertising spend is separate. Website builds, larger productions, and custom software are scoped individually.

Talk with Jackson to discuss a plan for your business.